The edWeb team rocks!! One of my clients did an amazing edWebinar with over 1,100 registrants and nearly 500 attending live (with more to watch on demand). We did a followup email blast to the 1,100 and had a 39% open rate and 15.5% click through rate!!! My formula is engaging, meaningful content via edWeb + great promotions of the event + immediate followup with strong call to action = $$$